When using the text or standard personalized Call to Action you need to define a link for the Call to Action button, also known as the CTA button link.

In this article, you'll learn the different types of CTA button links their behavior when a user clicks on them.

Call to Action Button Link Options

There are three main types of links for Pirsonal's text personalized Call to Action:

1. Linking to a webpage
2. Linking to send an email
3. Linking to make a phone call

These three scenarios open many possibilities. Let's describe how to use these links;

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  • Web URL:Links allow users to click their way from the personalized or interactive video to a third-party web page.
    • Example: https://pirsonal.com/pirsonal-player
    • Behavior on click: Opens a web page in a new window or tab
  • Document URL:Users can click on a link and jump to another document (PDF, JPG, etc).
    • Example: https://pirsonalmarketing.b-cdn.net/personalized-video-marketing-strategy-checklist-pirsonal.pdf
    • Behavior on click: Opens a new browser window or tab to either show or download the document
  • Email:Use this option to allow users to send an email with the device's default email software.
    • Example: mailto:someone@example.com
    • Behavior on click: Opens the viewer’s e-mail program
  • Phone:It allows viewers to make a call with the device's default phone application.
    • Example: tel:+123456890. Important note: Please make sure to add the country code
    • Behavior on click: Opens the viewer’s phone application
  • WhatsApp:Use this option to send a WhatsApp message to a specific telephone number.
    • Example: https://api.whatsapp.com/send?phone=123456890&text=Hi,%20this%20is%20%5BFirst%20Name%5D,%20I%20would%20like%20to%20know%20about%20this%20offer.%20Thanks!
    • Behavior on click: Opens WhatsApp's web application in a new window or tab and requests the user to use the web version or the WhatsApp app installed in the device.